Success leaves clues.

You just have to be aware enough and focused to see them.

There’s no better way than to inquire and learn from people that have been there and done that and achieved what you want to achieve. Especially when you know they have gone through the struggles, the stress, the lows and doubt just like you.

I’ve been there at every level of my business, and am going through resistance again as I’m buying commercial buildings for Vigor Ground and building an industry affecting online coaching program.

New levels new devils.

That’s why it’s crucial to connect and learn from mentors, experts and authorities that have created success for them-selves as well as others in the areas you want, whether it’s from books, courses and most effectively coaching/masterminds/mentoring.

Weeks ago I drove out to Richmond, BC just north of the border in Canada to visit my friend and someone’s whose story needed to be shared to show what is possible with commitment, effort, the right support and implementation of mindsets and skill-sets combining personal development and break-through with focused marketing, sales, automation and fulfillment strategies.


That sounded like a mouth full.

Imagine it being read by Morgan Freeman – exactly, even better.

Andrea Lawson own Balance In Motion and is part of our Pack Fitness Business Mentorship Coaching. She’s taken BIM from a $130k a year company with losses while working all day and having very little time for herself to 12 months later coming in at close to $350k while doubling her salary, making a big profit in the company and working less to really improve her quality of life (while building up her awesome team).

Her facility is less than 2,500 square feet and you can pretty much see the whole gym without the offices and bathrooms in the above picture. It’s important to realize that with the right positioning, expert status, results, referrals and ascension in the business you can create huge growth even with a smaller space (since one of the objections is “my space is only _______”).

It’s not just and ad or lead generation campaign that does it or a new website or the “secret sauce”, it’s a number of puzzle pieces put together.

Here are her 3 biggest lessons that were crucial in her own and Balance In Motion’s transformation in 2015 (listen in as success leaves clues – you’ll be surprised what they are, it’s not what most people think):


Think of your fitness business just like you would look at a client who came in to see you to help them transform their body.

If you just address training and nutrition from the X’s and O’s standpoint, you’ll have success with very few people.


Because there are multiple factors such as training, nutrition, mindset, accountability, movement, cognitive behavior change, environment (people, places, etc.), sleep/stress, emotional eating, lifestyle, etc. that will matter in a successful long term transformation.

As a coach you it’s helping the client put the right piece of the puzzle together at the right time.

Telling someone to eat “xyz” without finding why they eat it, when, how, and based on that information creating a strategy to move on step closer to the goal – is putting a band aid on a shotgun wound that will end up bleeding out sooner or later.

Your fitness business is the same from a standpoint of piecing the right pieces of the puzzle together; mindset, positioning, content, marketing, sales, team building, systems, on-boarding, scaling, bottle-necks, results training, etc.

Honestly assess where you need help and improve skill-sets or mindsets then attack it and keep moving forward.

If you have a fitness business with at least 30 clients and are looking to grow significantly in the coming year and are committed to it (not just interested) then apply for a Discovery Call with Steve and myself HERE.

If you’re not ready for our Pack Fitness Business Mastermind like Andrea then don’t miss out on the on the Pack Fitness Business Syndicate – an elite monthly magazine for fitness entrepreneurs (that will include a monthly webinar) covering actionable strategies in Marketing, Sales, Automation, Fulfillment, Coaching (Training and Nutrition) – the doors open on January 1st and there will only be 100 spaces available (the only way to be on the notification list is through the page by clicking on the banner below):


One Of The Main Reasons Your Fitness Business Will Fail In The Next 5 Years

No I haven’t gone all “gloomy” on you.

I’m just keeping it real.

I wanted to share and give insight in what is happening in the fitness industry and how if you don’t change it can be crushing to your fitness business – but at the same token, if DO change and implement what I’m talking about you will not only get clients better results, position yourself as the fitness business expert that can get sustainable lifestyle transformations rather than short term “quick fixes” – and have a foundation to scale your business big time.   

I Love Marketing                    

I love marketing and sales, they’re a MUST to build a predictable and sustainable business, but all the best tactics and strategies will not help if we’re building it on top of a model that at the foundation can’t help people with get results that are sustainable.

A lot of the services being sold today are like a scam where clients are getting set up to fail down the road because of the unproven methods being used along with not taking into account human psychology, what creates bad habits, etc.

A ponzi scheme where at the beginning people are happy with their return on investment (weight loss, etc.) and everything seems great; only to later lose their results and find out it didn’t work.     


What’s worse is that most people will blame and beat themselves up because they didn’t succeed with the “program” rather than seeing that the approach didn’t work.

Many times the people running the fitness business just didn’t know what they didn’t know. No bad intentions. But the results are the same regardless.

So what is this missing link you MUST build to dominate with your fitness business.

….drum roll….


If you’re saying “Duh” then listen in on what I’m talking about…


Having the skill-set to help anyone by meeting them where they are at (not where you want them to be to make it easiest), coaching them to the answers they have hidden inside, helping them become aware/conscious and understand why they do what they do then giving them the RIGHT “next step” rather than all the steps (and overwhelming them), having compassion, listening, adjusting, adapting, keeping your judgments out of the way (and much more)….

….this is the future of transformation fitness businesses.

Combine that with a powerful message/vision and marketing, sales and systems that create a predictable and sustainable way to scale a business you love, is very profitable and also creates the lifestyle and means to do and support everything else you want to do.

That, as my friend Aubrey Marcus says, is for the “good of all.”

If you are committed to be on the winning and dominating end of fitness business this next year but feel like you’re stuck, unclear, and don’t know what to do “next” then fill out the form below for a Discovery Session with Steve or myself to break through where you are at and find out if moving forward makes sense.