Monday Motivation: I’m on the move! Are you?

Happy Labor Day. Hope you enjoyed the weekend and are still getting as much of the summer sun as possible. The Seattle summer has been one of the best in a decade. No complaints here.

I’ll be honest though, I was moving all weekend and actually most of last night. Still have more to do today. There wasn’t much being in the sun for me.

For everyone that has ever moved you know it can be a pain in the ass.

Moving furniture.

Throwing crap you don’t need away (giving away half of my clothes to the homeless…minimizing feels gooood!)

Getting new stuff (this is not that bad).

Changing the address on all documents; this sucks the worst!

And so on….

Most people asked me why I moved since I was living in a nice place and never complained about it. It was the exact opposite, I love the area, living on the lake, etc.

I didn’t move far….

I moved to a different part of the building, a little bigger apartment with an office, a deck on the garden floor.

What no one knew is that I NEEDED to move.

Last couple of years in my personal life were not the greatest. Some really rough times. Truth be told, the roughest (and I have been through some serious shit in my life!).

There is no “woe is me;” I take 100% responsibility for everything that happened to me.

I realized that living where I was kept me in a place I didn’t want to be. Too many reminders and it made me not enjoy coming home as much as. This led to working in the office more and throwing off my schedule.

Either way, I stopped stepping on my own feet and decided to make the move.

I realize I should have made the move earlier but I can’t go back now. All I can do is change the present with what I do to affect my future.

I’m already feeling better about it all and I have started organizing everything even more, from my schedule, task lists, big projects, when I eat, etc.

I’m making the place Zen, minimalistic, with pictures of what inspires me, a library in the office.

This will make a huge change and I just needed to let go of some things.

Sounds easy but change is hard! We live in ambivalence so much of the time when it comes to things that hold us back (and we know it).

Friends and mentors helped me make the choice (you can’t push anyone, the change has to come from within) to make the move.

So to put you in the spotlight…

Are YOU stuck?

Do you need to make a move in your life or your business?

How long have you been where you don’t want to be? And how much will you miss by staying there?

Here is the great thing about wherever you are – if you don’t like it you can change it!

First you have to take 100% responsibility for where you are.

Then make a choice to change it.

Easy? Nope.

Will you feel all types of resistance (within yourself, your friends and family too)? Yep.

Will it be the most worthwhile thing you have done in a long time? HELL YES!

Maybe my truth has made you think about what your truth is.

What I can’t do is “convince” you or make the choice for you.

Change has to be from the inside out and not the other way around.

If you have truly decided to make a change and you know that change is in your business; but you don’t know how to get started and what next step to take then we’re here to help and we just had 4 spaces open up for a strategy call this week:

Now, if you’ll excuse me, we’re running a Labor Day Smackdown boot camp for a cause and donating all the proceeds to the Leukemia and Lymphoma Society. It will be a blast and I’m expecting around 60-70 people at least.

Memento Mori,

P.S. If the change you know you need to make affects others you love as well, then there is even more reason to not waste time. Time will pass either way, how successful you are will be determined by what you DO in that time. If you choose to get help with laying out the steps then we have strategy calls open this week:

Monday Motivation: The challenge for the challengers!

Hope you’re doing great!

I’m still amped up from our Vigor Games that we held at the gym this past weekend. It was beyond a blast as we had Training for Warriors Challenges, Trap Bar Deadlift, and Strongman events.

We had prizes, BBQ, music, and most of all the Vigor Team and Family.

I love spending time with the Vigor fam, doing fun stuff, and challenging them to the next level.

Did I mention it was a ton of fun?

Challenges are great to get people going and to break a rut and plateaus.

September is coming up and I really hope that you have a transformation challenge lined up (back to school is the second busiest time of the year!)

You do, right?

It’s one of the best ways to get people through the doors, create an amazing experience, get them great results, and have them become part of your family.

The great thing is that you can do it in so many different ways, whether it’s a fat loss challenge, a performance challenge, a muscle building challenge, an athlete challenge, for men, for women…I could keep going.

People love contests and challenges and the great thing is they are close-ended so there is not as much commitment to get into them.

In the meantime you have time to work your magic and show crazy value, connection, and community so that people want to continue to stay part of your tribe.

So you know that you should be running challenges.

My question to you is, do you challenge yourself?

When was the last time you challenged yourself and is it something that you do throughout the year?

I do 30 day challenges almost every other month and I push my team to do the same.

I just finished a 30 day challenge not long ago where I dedicated at least 3 hours a day – every day – reading, studying, watching DVDs, etc.

Got it done, which means that I got more than 90 hours of study time in! Definitely took a leap in my education.

We set 30 day challenges with our team for signing up new clients. 90% of the time we crush the expectations because we set goals with deadlines and it lights a fire in people.

That’s what challenges do.

This next 30 days for me will be spent writing 2 blogs per week, shooting 2 videos per week, and writing 2 newsletters per week ,along with 2 seminars for the gym.

That’s the minimum!

On the physical side of things I will dedicate 20 minutes a day to some advanced bodyweight training that will help me nail some exercises. I’ll also be doing a 30 minute walk 5x a week while listening to audios.

When I do the challenges, it keeps me focused, especially because I write them on the big board in the office and challenge the team to set their own challenges.

Maybe its a relationship challenge and you need to commit to doing something with your significant other twice a week.

In which area of your life, fitness, business do you need a challenge?

Decide what it will be (it should be uncomfortable), announce it to others…people who will keep you accountable…then DO it.

You’ll feel so accomplished when you do it that you will want to keep setting them up.

So what is your 30 day challenge going to be?

Really, I want to know!

Memento Mori,

Monday Motivation: Do you have a JMS filter?

Hope you’re doing great.

Just waking up here in Cannon Beach on the Oregon Coast after taking a couple of chill days (this means me reading, writing, and doing sprints on the beach).

It had to happen as I was on the road 4 out of 7 days for the last 5 weeks and as much as I love traveling, speaking, and attending seminars, its smoked me a little bit and it was time to re-charge.

As I’m going over the notes from the Perform Better Summit and notes from our business meetings in vegas last weekend I notice how much different they are (my notes) compared to 3 or 5 years ago.

I listen a lot, just like I used to, except now I “hear” more.

This allows me to take down better notes and ONLY what is important to my clients, my team, myself, my business, and my life.

I used to not have much of a JMS filter (thanks to Dan John for this term….we talked about it on the way to get some food after a Perform Better preso).

What is JMS?


I see it all the time. Tons of different “blueprints,” training templates, ideas, programs, lead funnels.

The question is whether it’s “Just More Shit.”

It goes for training.



It goes for organization.

And many other things in your life…

So before I take a note or make something important enough (written down), I run it through the JMS filter.

Will it make an impact for my family, me, my clients…all the people that matter and I serve.

How many times do you get paralysis by analysis because you don’t have a JMS filter?

I hear it all the time: “I know all this stuff but I don’t know what to do!”

Do less things more often.

Run them through the JMS filter and choose wisely.

Memento Mori,

P.S. The reason why our Pack Family is crushing? They have the “next” step and take action on it rather than thinking about “all the steps” and getting paralyzed.

Wednesday Motivation

Are you surrounding yourself with people who are going to push you to heights you never thought imaginable?

Luka and I just got back from a trip to Vegas to meet up with our boys Travis Jones and Kevin Nations. These guys are absolute MONSTERS so we made a special trip out to hang with them, brain storm, and strategize our next steps.

These guys seriously push us!

Do you have people in your life that force you to go ALL IN and PLAY BIG?!

As a fitness pro you have probably been taught you can only make so much money…that this industry is for people who want to help others not become wealthy.

Guess what?

That is complete and utter bullshit. You owe it to yourself, your family, and your members to GO BIG and grow your business to new levels. Constant and never ending improvement should always be the goal.

We tell our Pack Family Coaching Clients that they should always be happy but never content. And I want you to be the same way.

The fitness industry is growing, which means more competition, but it also means more opportunity. Are you going to shy away from a challenge? Or are you ready to step up and get what you are worth?

I choose #2 for you. Get paid what you are worth by charging more money, helping more people, and in turn, achieving the life of your dreams.

It’s time for you to invest in your life. Luka and I are very busy helping our Pack members dominate, but I have carved out some extra time to jump on the phone with ass kickers like you for a free strategy session. Just head over to and we will get on the phone and see how we can help. Who knows, maybe you will be the next person invited to join the pack!

Pack Life,

The fastest way to get more clients. Probably not what you think.


Are you sick and tired of constantly “chasing” new prospects for your fitness business?

Stressing over how you are going to grow that EFT, so you can start to pay yourself what you are worth?

This past weekend Luka and I held a Vegas Mastermind Retreat with our coaching clients and some of the best young minds in the industry.

One HUGE takeaway from the event was seeing how most of our guys and girl (yes we have only one woman brave tough enough so far to be a pack member–> way to go Taryn!), was that they want to be paid what they are worth.

The question we had back was, “What do you think you are worth?”

Take a second and seriously ponder that question.

Do you know what you are truly worth? If so, is that what you are charging? So many trainers base their pricing on what other trainers in their area are charging. PLEASE DON’T DO THIS! You should be the most expensive option in your area because you are the BEST! If you aren’t the best, then get your ass in gear and study relentlessly until you are.

What does pricing have to do with getting more clients, you ask?

Let me tell you.

Higher price conveys higher value. Why are there always waiting lists for Mercedes, Ferraris, and Lambos?

People want to get into the hottest cars, and hottest clubs, and they will pay a handsome amount of money to do so.

The same principle works in the personal training arena. If you are thecheapest, then people will not value your service. You will actually draw more PIA (Pain in the Ass) clients .

The more a person is invested in what you do, the better. They will train harder, follow nutrition, talk about the program more, and refer like machines!

Go look at your prices and see if you are still “playing small.” If you are, it’s time to crank those prices up so you can make more money by attracting the right type of clients.

If you are struggling to grow your business, then lets jump on a free strategy session call asap! Just head over to to schedule yours today!

Pack Life,

P.S. If you are an action taker and would like to join the Pack Coaching Program shoot me a message back so we can see if you are the right fit. Once you step up, there is no looking back!

Monday Motivation: What’s your (self) limit?

Hope you’re doing great.

I’m just getting up and about to get a fasted training session in to get the day going before I do some work and then fly back to Seattle.

I’m in Vegas as we just had a crazy intense weekend with our Pack Family at the residential.

For 2 days we covered the A to Z of how to create a remarkable business and how to get both a consistent stream of leads coming in as well as how to instantly get a surge of business through some ninja tactics (the guys that are just getting started will kill it with this strategy and give the business momentum).

We didn’t want to just go and give a bunch of “strategies” though. We wanted to break down exactly how they will always have a stream of leads coming in but also how to consistently improve the quality of their business (the skill, experience) so that it is “the” fitness business in the area and one that can leave a legacy in the long run and create the lifestyle they deserve.

I see too many tips and tricks and the truth is that you can market great and lead people to an unremarkable business and all it will do is make people see that you are “ok,” if that. If the service is not remarkable then even great marketing won’t help.

There are so many great trainers and fitness businesses that are changing people’s lives and really making a difference but are not where they deserve to be.

Sometimes it’s not knowing what to do next.

Sometimes its paralysis by analysis.

Almost always it is self limiting beliefs.

It doesn’t matter what strategies you get if you are always sabotaging your success because of your self-limiting beliefs.

Why do you not think you are worth more and are constantly undercharging and comparing prices to other trainers in the area?

Why are you not taking action on certain things you know you need to do?

If your business is not where you want it to be, why are you not seeking help?

When you are offering higher priced programs and you are not selling them, is it because you also do not invest in things you need (just like the person you are trying to help) so that is what you project out there?

Do you have a negative relationship with money (you were brought up believing that money is evil and/or your parents didn’t do well with saving and investing) that makes you subconsciously reject it?

You have to get your belief systems in place before you can move forward and be successful.

If you have put in the work and you bust your butt and you deliver results and a great experience to your clients, changing their lives, you deserve to have a thriving business that helps even more people and creates the lifestyle you want.

Stop with the self limiting beliefs first then take action steps to achieve your vision.

Our beliefs and thoughts shape what we do consciously and subconsciously.

Be honest and think about that before you add another “tip” or “trick” to your business strategy.

Memento Mori,

Can you afford not to?

Doesn’t it drive you crazy when you are sitting down with a potential client, everything is going great, you develop rapport, the assessment is done, you present them with your membership options and then they hit you with…”I Can’t Afford It”…?

Gets me every damn time!

The real question you need to ask them is “Can you afford not to?”

The insane part is that so many fitness professionals and facility owners end up using the same words when it comes to investing in their own business growth. Have you ever had an opportunity that you knew in your soul would catapult your business into the next level, yet you held yourself back with those same words?

I have.

NO joke.

It comes down to cost vs. investment.

As soon as I began looking at coaching, masterminds, mentorships, and other programs as an investment, my business EXPLODED…and yours will too.

One of my biggest take-aways from the last 8 years of owning my facility is thatTHE MORE INVESTED I WAS IN SOMETHING, THE MORE ACTION I TOOK.

Don’t think you can’t afford it, know that you can’t afford not to.

Pack Life,

P.S. If you are an action taker, and know that you can’t afford not to invest in your business, then schedule your free strategy session to see if and how we can help you at

Monday Motivation: How remarkable are you?

Hope you’re doing great.

I’m just getting up and am about to go to Krebs’ gym, Next Level Athletic Performance, to knock out my lower body training session.

I flew to upstate NY to get some work done and plan out some big projects we’re working on. It’s one thing to be on the phone daily and communicate through email and FB, and another to get together and sit down, map out what you will do, how you will do it, and when you will do it by.

A plan, accountability, and deadlines are real important and help with not being the people that say “I’ll get it to it.”

It’s amazing how much more you can get done when you have structure. I’ve always hustled hard but when I started having a plan for when to work on specific projects, I started getting a lot more done.

What’s also important to know is that I reward what I “do” rather than what I “achieve.”

Its similar to what we tell our clients, to focus on the daily compliance/habits vs. stepping on the scale every day and focusing on the achievement.

The “do’s” create the achievement!

When we set up projects, one of the things we always strive to do is make them remarkable.

Follow the law of remarkability, which says that for a mission-driven project to succeed, it should be “remarkable” in two different ways. First, it must compel people who encounter it to remark about it to others. Second, it must be launched in a venue that supports such remarking.

It’s important to get your message out. A message that attracts people into your business (or to your project).

It might be with your newsletter.

It may be on Facebook (organic and ads).

It may be through joint venture partners.

It may be SEO.

It could be a number of other things.

Regardless of what it is, if it is not remarkable or you are not on a mission to make it remarkable, then it won’t compel people to share it with others. Or even worse, what if it compels people to share that it was not good or just ok?

Remarkability has to be part of the foundation you strive to build.

There are 3 things we need to do to grow our business:

  1. Attract new prospects (lead generation)
  2. Convert prospects into members/clients
  3. Retain members (create a family/community)

Without being remarkable it will be tough to do #1 and #2 and pretty much impossible to do #3.

You have to strive to be remarkable with getting your clients results and creating a unique experience that includes “WOW,” appreciation, and the feeling of belonging to something bigger.

We always strive to improve on both fronts, whether it’s improving the message and marketing to get people through the doors and experience what you do, or continuously making what you offer more remarkable.

This way the people are compelled to share their experience and the business grows so much faster because of referrals and you also get retention, higher value out of existing clients, and much more.

Never forget the law of remarkability.

I keep a BIG question on my idea board in my office that asks:

“Can you be more remarkable today?”

This keeps pushing me to improve the foundation daily.

The question you should ask yourself is can you be more remarkable?

Make it a habit.

Memento Mori,

How much money do you need?

How much money would it take for you to be happy with your business? Is there a “Magic Number” in monthly revenue that would help you achieve your goals?

What would you do to reach that number? Honestly, is there anything you wouldn’t do?

As a fitness professional you have to wear so many hats. Trainer, Nutrition Expert, Therapist, Motivational Speaker, Admin, Janitor, etc. etc. etc. The list goes on and on. You get so caught up in program design, finding more clients, finding their “WHY,” helping them with their problems, that there isn’t much left over for you! Are you missing your own workouts because you are absolutely smoked at the end of the day?

I have been there, my friend, and it isn’t a great place to be.

What if I told you we could help? What if Luka and I held the key to you living the life that you wanted? More free time, a never-ending supply of clients, more money, and the ability to travel.

How much would that be worth to you?

Would you invest $1,500 to make $8,000?

I sure as hell would! All day every day and twice on Sunday!

We have 4 spots open in our mentorship program. We are VERY careful who we let in. There is a delicate balance, and we want to keep our guys progressing at an unprecedented rate.

Pack mentorship member Will Clewis opened his facility less than a year ago. He just quit his teaching job last month and is now living his dream full time. Will has added over 7k/month to his EFT in less than a year.

Would you invest $1500 to make $7000?

Pack mentorship member Ivan Barrera is 21 years old. He opened his facility less than a year ago. He just broke $10k/month EFT. $8k/month increase in less than a year.

Would you like to add $80k to your business this year? If you are serious about investing in yourself then message me back so we can jump on the phone and get you moving forward today.

Pack Life,

P.S. The world rewards action takers and action alleviates anxiety 100% of the time!

Do you love yourself enough?

What you do in the privacy of your own home is your business. 😉

All jokes aside, have you ever wondered why you self-sabotage? Why do you indulge negative ideas, actions, and habits?

Why don’t you love yourself?

You are human, and you are your own worst enemy.

The fact of the matter is “You’ll never sit in first class on the plane of life if you continue to have second class expectations of yourself.”

This is where this shit gets fun:

Take 10 minutes to answer the following questions.

1) What is my favorite body part and why?

2) List 10 things I love about myself.

3) What are my top 3 traits?

How much easier do you think it would have been to answer questions like, “If you could change one thing about yourself what would it be?” …Exactly my point.

To achieve amazing things, you must first be willing to do amazing things. Before you can do amazing things, you must believe that you are AMAZING!

This is an uphill battle due to the fact that you have been conditioned to be a “cog in the machine.” Standing out is frowned on. Don’t swim upstream. Don’t dream too big; we wouldn’t want you to be disappointed. Don’t “rock the boat.”

So much of your life comes down to how you value/love yourself. What is your self worth?

The truth is you are 100% unique. There is only one of you in the world, and you were born to stand out. Don’t do your parents, grandparents, and great grandparents injustice by wasting your time here on earth.
Go out and achieve greatness. Show your children how it’s supposed to be done. Leave your footprint here on earth for eternity.

It all starts with LOVE…a mother’s love for her child. It’s time to express that same unconditional love for yourself so that you may live life at full speed.

Answer those questions I listed above every morning when you wake up, and every night when you go to bed. Create this habit of self love, and your ability to love others will increase ten fold.

How does all of this pertain to the fitness industry or business?

You tell me…

Pack Life,

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