Don’t Fake the Funk. And some tactics and shit.

We are all champions of bullshitting ourselves.

We tell ourselves lovely fairytales on why we don’t accomplish the things that we truly desire. (If you already have your shit together, and life is all puppies, unicorns, and gum drops, then skip to the “tactics and shit” portion of this amazing fucking post.)

As fit pros we focus so much on helping others get over their personal obstacles that we forget about our own…or we just like the fact that we get to act like we don’t have them. When you are consistently helping others out, you can bullshit yourself into thinking that you have it all figured out.

The fact of the matter is that we all have demons. And these demons are holding us back from reaching our true potential.

You have to ask yourself some questions so you can face the truth:

  1. Is your fitness business where you want it to be?
  2. Is your business a baby or a puppy? If you want to know what this is, check out this old article I wrote.
  3. Are you happy?
  4. Do you have a plan for your own health and fitness?
  5. Who is holding you accountable?
  6. Are you living out your dreams? Your Passion? Your Purpose?

At this point you have to cut the bullshit. You need Mrs. Garrett from “The Facts of Life” in your life, someone who won’t let you be a spoiled little bitch like Blair (if you don’t know what “The Facts of Life” is, please youtube that shit…and grow up) hahah!

The first step in growing as a person and a business owner is to face your issues. Slay the demons. Don’t avoid the things that are holding you back. Attack your weaknesses. I COMMAND YOU TO GROW!

Personal growth should be your #1 focus in life. A never ending pursuit of growth through education, traveling, relationships, gratitude, and service.

You can’t help others if you don’t have your own shit on point. You 100% must help yourself first. If the plane is going down, they tell you to put your own oxygen mask on before trying to help others. That is a pretty badass analogy for life. Don’t be one of these bullshit artistes who gives advice, while their own life is in shambles.

It’s time to stop faking it and get your shit together (I’m seeing how many times I can write shit in this post by the way).

Krebsi’s 10 rules for Getting your SHIT together:

  1. Be yourself 100% of the time, no matter who you are around. The fastest route to unhappiness is to try to be something you are not.
  2. Live every day like it’s your last. Don’t waste any time. Have a focus for each and every day.
  3. Write out your goals – Personal, Relationship, Financial, Business, Happiness, Experience. And then take consistent massive action to achieve.
  4. Revisit your purpose every morning. You should have your goals written out so you have a compass of what you want to accomplish.
  5. Unplug! When you are doing work, be productive. When you aren’t, get out and experience life. Put your Fucking Phone away when you are out to dinner, at the movies, having coffee, etc. Nobody is so important that they need to be on the phone, computer, iPad all day.
  6. Tell your parents you love them even if they are shit heads. I shouldn’t have to explain this one… You are kind of here because of them…
  7. Treat your significant other like a king/queen. Go out of your way to do the “Little Things.” Fellas, trust me on this… ]if she tells you she doesn’t want you to fuss over her, she is full of shit. That, my friend, is a test. All women want to be treated like a princess. Stop being a shit head and treat her/him right.
  8. Rid your life of ALL negativity. I don’t care who or what it is, get rid of it NOW.
  9. Live well below your means. Being in debt will create stress that NOBODY should go through. Trust me, at one point I was 30K in credit card debt…that shit sucked.
  10. Help Others! Doing a good deed every day will change your life. My challenge to you is to do for others without expecting anything in return. This is worth millions.


“Some tactics and shit”

Time to get down to biznaaaazzzzzz!

We talk to struggling fit pros every day. There are some recurring themes in our convos.

What most fit pros think the problem is:

  1. Lead Generation
  2. Organization
  3. Systems
  4. Lack of Business Growth

What the real problem is:

  1. Consistent Results, Member Appreciation, No Marketing Plan
  2. Overwhelmed
  3. Not sure of their vision or core values
  4. No action. Over analyzation.

I can relate to each and every one of these problems. We are all our own biggest enemy/obstacle. Let’s get out of our own way, and get to work!

So let’s give you some actionable strategies and tactics you can apply right now.

First, let’s audit your current business.

  • What are you offering?
  • What are your prices?
  • How many members do you have?
  • How many do you want?
  • How many leads do you need to reach your monthly membership goals? (conversion rate)
  • How are you going to get those leads?
  • How much are you paying yourself?
  • Do you have a retirement set up for yourself?
  • What is your monthly marketing budget?
  • What is your Return on Investment of current marketing?

We have to face these questions on a consistent basis before we can worry about “tactics and strategies” otherwise it would be like putting a bandaid on a bullet wound.

Now that we know where you are at, we can start building up that biz. Let’s focus on 5 simple steps today that will add a minimum 10k+ to your business… sound good?

Step 1 – Increase your prices by 10%

Step 2 – Run a Paid In Full Special for 5 people only – 1 year of large group for $1600 – that’s already $8k in your pocket, but who’s counting?

Step 3 – Add a front end offer that brings in $97 bucks for each prospect. 20 leads a month = $2k increase/month

Step 4 – Create a hybrid program for your boot campers/ large group clients. 1 small group a week add on = $149/month. Get 10 to jump on this “specialized invite only” program = $1,490/month increase.

Step 5 – Damn, I gave you the ole’ Shake N’ Bake today! Now go Make SHIT Happen!

Memento Mori,

If you are ready to revolutionize your business and life, and think THE PACK is the right fit for you, then go register for your free 1 on 1 strategy session at This is for fitness business owners or PTs who are in the process of opening their own facility. Only apply if you are serious about getting help.

Turntables, Submissions, and More Leads

Something most people don’t know about me is the fact that I have a couple bad ass hobbies…. I DJ and I train MMA/BJJ.

I have technic 1200 turntables and I learn from one of the best scratch DJ’s on the planet.

Unfortunately, I don’t get to practice as much as I like, but its an amazing creative outlet. It gets me away from “busy work” and helps me clear my mind. I get my best ideas when I’m playing around on the 1’s and 2’s. My goal for this hobby is to DJ once a month at the hottest club in my area. Yes, I even set goals for my hobbies 😉


I have been training Brazilian Jiu-Jitsu and Mixed Marital Arts for over 8 years. I cannot recommend the martial arts enough. BJJ provides me with a huge challenge. No matter how much you train, there is always another level of mastery. It’s a chess match. Much like business and life, it’s less about you vs. an opponent and more about you vs you. My goal for BJJ is to achieve my black belt. I don’t care how long it takes, but I WILL achieve this goal.


My “hobbies” are a huge part of my life. I am passionate about both, and they fuel my fire for life. They both have a direct positive effect on everything else I do.

The question I want you to ask yourself is “Do I have a hobby that is forcing me to push my boundaries?”

You can’t be all work and no play. It is the most direct route to failure. You WILL burn out, and your business and life will suffer.

Life is all about balance. Balance between your business, your hobbies, your family, your faith, and your finances. Balance equals happiness. Happiness leads to success.

Take a few minutes and write out some things outside of your fitness business that could be a hobby that forces you out of your comfort zone.


Ahhhh Lead Generation…The “Miley Cyrus” of the Fitness Industry. We just can’t get enough…We just can’t stop talking about it. But unlike old Miley, lead generation is actually a necessary evil. The lead generation is like the fuel; without the fuel our businesses will spit and sputter. The business can’t run without it.

So I figured I would share some things that are working well right now. Plus I was just looking for a way to fit Miley Cyrus into a blog post…so I’m content now.

1) Webinars:

A really badass way to generate local leads and grow your local email list is to hold free webinars. It’s as simple as signing up for and sharing your expertise via powerpoint presentation.

Think about how you can answer the questions of your target market through a webinar.

Here is a basic breakdown of a high converting webinar outline:

  1. Welcome
  2. Introduction
  3. The hook –> What’s In It For Them (WIIFT)?
  4. Your Story–> Why should they listen to you?
  5. Social Proof–> Client success stories and Testimonials
  6. The Agenda–> What are you going to teach them?
  7. Content
  8. Opportunity to work with you more–> opt in for desk date
  9. Q & A
  10. Outtro –> Thanks and Goodbye

You can run 2 webinars per month all pushing prospects into 1 on 1 desk dates or strategy sessions. Make sure that you have a sound sales machine in place so you can convert leads efficiently.

2) Bring A Friend Day

It’s funny that something so basic can be so HUGE when it comes to generating quality leads. Your members already love you, they love your gym, and they trust you. Encouraging them to bring in their friends and family is the easiest way to grow your fitness family. We have a bring a friend day every Thursday, and we get consistent leads. We even have posters up in the gym to remind our members about it.


The trick to this is to be consistent, ask your members to share their experience with friends and family. You could even hold a “Bring an Enemy Day” haha. That would be interesting huh?

3) Free Seminars

Every Saturday I hold a free seminar open to the public. We encourage members to bring friends and family members with them to share the information.

Here are some of the topics that we have touched on:

  1. Breathing Techniques
  2. Mobility – 6 part series
  3. Corrective Flexibility
  4. Intermittent Fasting
  5. Macro Nutrients and Nutrition
  6. Supplements

Create a squeeze page where people that aren’t members can sign up for the seminar and now you are growing your local list.

4) Email List

This is pretty simple. You should be emailing your local list almost every day with free content, and a very small amount of selling. We use 95/5 Content to Selling ratio. If you have trouble writing I suggest you grab the book “Words That Sell.” It will help you to write catchy headlines for your emails. The best advice here is to write like you would speak, be yourself, and tell stories.

You MUST be consistent and develop a relationship with your readers. The number one mistake most fit pros make is to use their list to promote programs/sales and also by using a generic news letter that doesn’t allow the reader to get to know them. Be yourself 100% and develop a unique relationship with your readers.

5) Facebook Ads

Facebook ads can be very effective if done correctly. A few ways that we are using them are with promoted posts, and then targeted FB ads, which directs to a squeeze page for a specific program. The more narrow your target the better leads you will receive. Personally I keep my ads focused within 10 miles of my fitness business.

Like any other form of marketing, you should have a set budget for your ads, and make sure to measure your Return on Investment (ROI).


Business success is 100% based on massive action, consistency and hard/smart work. If you are amazing at what you do (which should be step 1) then get out there and TWERK out these lead generations strategies on a consistent basis and watch your fit biz dominate.

Memento Mori,

Monday Motivation: They Told Me I’m Crazy

Hope you’re doing great.

I actually wrote this yesterday and finished it this morning. So this was my Sunday…

I’m at a coffee shop in downtown Seattle by Pike Place writing this and having the rays of sunshine beating down on me. Not bad at all.

I’ve had a busy day with coaching warrior training in the morning, followed by some coaching calls and a photo shoot for a big local project I’m going to be adding to change lives.

After I got done with the shoot I talked to my camera guy and created a strategy that will make his service completely unique, differentiate him, and add tens of thousands of dollars to the bottom line. I love doing that stuff! He has to check in with me next week with everything written out and the first action step done. I even committed to be the first client for this unique offering.

After that it was time for me to get coached.

May not be the type of coaching you think.

I’m talking about what some may say “life coaching,” but I don’t like that term because I ask myself what that really means.

I just look at coaching being something that helps people WIN. That may mean coaching in training, in business, lifestyle, clothing, eating, relationships, etc.

Whatever it is that is holding you back.

I have been developing the skills to really unlock the restrictions in people’s lives (or should I say in their heads too) so that I can have a greater effect in both fitness and business coaching and also help people just straight up change.

Remember, the best coaches also have to know how to be coached themselves.

I’m also pretty crazy and deal with things that hold me back.

I mean, I’m CRAZY! Capital letters, you feel me?!

With that said I decided that I wanted to be coached as well. This is not your typical psychiatrist session but rather a conversation, an interview. There are a lot of questions, no judging, no guiding by the coach to where they instill “their thoughts.”

What this does is create a ton of clarity.

I just got done with the session and wanted to write this because it made me realize what I do for others. It opened my eyes to some things that are holding me back in my personal life and happiness.

The call literally improved my personal well being, gave me clarity and made me aware of what I’m doing along with action steps that will work on changing it.

It gave me steps to improve my happiness.


For real.


Think about it. The goal of life is to be happy. So many times we do all this bullshit thinking that is going to make us happy and we never really dig to see what does make us happy.

Why not just draw  a straight line and travel that path from point A to point B vs. driving this windy road with a broken GPS.

You have to know where you are to know where you’re going though. And coaches can make you realize that. I mean like REALLY know where you are. That is the “magic.”

“I want to be leaner.”


“So that I feel more confident about myself.”

Why is that?

“Because I really like this girl and I will believe in myself more to be able to ask her out.”

What will that do for you?

“I won’t be lonely and will have someone that loves me for me.”

How will you feel then?

“I will be happy!”

You see, everything ends with that.

If you say you want to make more  money…at the end somewhere lies the answer “because I want to be happy.”

So where are you really? What is your point A?

What will truly make you happy? In your business, relationship, your body, etc.?

Don’t run around in circles and “search” for happiness. You won’t find it.

You can create it.

But you have to have clarity first.

What I did today was extremely uncomfortable but it was just what I needed. I have another call next week where I’ll be coaching them.

In the meantime I’m going to do more of what makes me happy. Right now that means going out in the sunshine, looking at the beautiful Puget Sound, and drawing as well as writing some lyrics and other ideas (creative time with me, myself, and I).

Life can be so much better, you can be so much happier. Stop making it hard on yourself, be honest, and get help if you need it.

If you want help with your business (and unlocking your mind, potential, life too) then reply to this email and let’s take the next step.

ONLY if you’re serious and committed to change and you want to be happier.

My purpose is helping people change. I’m not a “fitness coach” or a “business coach”…I’m a create happiness facilitator (that sounds gangsta, quote me on it!).

Memento Mori,

P.S. The question really is do you want to be happier? Do you? We’re here to help, like really help and commit to your change. If you’re serious, reply to this e-mail.

If not, then it’s all good. Maybe sometime later, and that gap will be filled with frustration. That is not for me to decide. Whoever is ready can do it now.

Martin Rooney Interview: Want To Be A Great Coach? You CAN’T Go Without This!

I usually spill my soul out when I write posts.

You know, give you “all of me” and all of that gushy stuff.

Take that how you want to.

Today I’m going to keep it short though.

Saying that makes me cringe and probably has Steve Krebs laughing because he knows that is almost impossible.


It’s going to happen right here, right now.

But it can’t go without a story.

A friend of mine, who we’ll call Igor, came to me and said that he is not getting any referrals even though he used to. He didn’t know what was happening in his business but he knew one thing – he was stuck.

Stuck as far as becoming frustrated and not loving training anymore.

Stuck because his business was struggling since his main stream of leads was from referrals.

Just plain old stuck.

I asked him what he thought it was.

He said: “My clients come in with low energy and they are down and it’s so hard to train them like that.”

I asked him what his energy is like.

He told me its low because his clients’ energy is low and they are unmotivated.

I decided to go check it out because the gym wasn’t that far from me.

When I got there I realized why things were the way they were.

Igor was tired before the clients came in; he looked like it and acted like it. His energy was low and the atmosphere ended up being “aight.”

I let the training run its course and observed. Later on I sat down with him and shared what a mentor taught me a long time ago.

“Igor, you can’t give something you don’t have.”

Your clients are coming in from a rough day with a world of issues and you are the person and your gym is the place that changes that. YOU should be giving them energy. YOU are creating the atmosphere for their change.

Energy exchange. You give it to them!

“But how do I do that if I don’t have it?” Igor asked.

I responded “Act as if, my friend.”

Act as if you were the most successful trainer of group training in the world. Act as if your training was packed and it was off the chain. Act as if your gym has energy like no other. Act as if it’s already where you want it to be.

What should that look like?

Igor got it.

The next day’s training session was different. He acted as if, the energy was different, and everyone felt it. He gave more and everyone got more. He didn’t feel sluggish.

You see, it feeds you too!

It’s a win-win.

And that’s what coaching is about. We help people win in life!

The mentor that taught me this was Martin Rooney. The training and more importantly coaching system is Training for Warriors.

Check out part of my interview with Martin on  becoming a great coach and what you can’t be missing…

If you feel that you are lacking direction and purpose in your training or your business, then check out Martin Rooney’s TFW Online Course as it has been designed to help you understand WHY you do what it is you do and HOW you can make the biggest impact. If you cannot answer those two questions, how can you know in which direction to head?

Our whole team did the TFW level 1 course in May and I can honestly say it has been time spent that has created the most impact, inspired us, and led us to make changes which have directly changed our business. This is real talk and you can shoot me an e-mail if you have any questions about specifics.

Think about how you will train your next client, your next class. What type of energy exchange will you have?

This is something that can help change your business NOW.

Don’t believe me?

Do it for the next 30 days, every day, and then let me know how it didn’t work. Really.

P.S. Registration for TFW course closes today, October 2nd. Don’t miss this opportunity to find your purpose, boost your skills as a coach and take yourself and your business to another level.

Check out the course details and outline here.

How’s Your Year?

Hope you’re doing great.

Had to write to you a little later this week as I went straight from traveling for 3 weeks to a huge charity boot camp at our gym, team meetings to set goals again, training, …you name it.

Yesterday marked the 3/4 year mark, meaning that there are 92 (now 91) days left in the year. That’s quite a bit of time to accomplish things.

Get more new clients into your business.

Start new programs and front end offers.

Streamline marketing.

Save more money.

Earn yourself and your family a vacation.

Get in the best shape you’ve been in a long time.

91 days is a lot of time and a lot can be done…..

But first I want you do something. Think about (or look at) your new year’s resolutions. What were they? How much of it did you make happen this year?

If you set to add $6k/month EFT for the year, are you up $4500/month right now?

If your goal was to lose 20 lbs, have you lost 15?

Did you start the business you set out to start?

Did you become a better coach through education? What skills did you develop to do that?

I want to help you, so let’s put it all on the table. Look at your results year to date on things you committed to at the beginning of the year.

What does reality say when you lay it all out?

Truth is that the actions you took related to your goals put you in only one of three different places.

#1. You crushed what you set out to do.

#2. Did exactly what you set out to accomplish.

#3. You didn’t reach the goals you set out for yourself.

91 days left!

Regardless of where you are, the best thing about life is that you can start again today. What happened in the past doesn’t matter (unless it creates a repetitive cycle); what matters is what you do today to affect tomorrow.

I took my team out to dinner on Sunday so we could look into the future together and set some goals. We’ve committed to the “100 Project.” Signing up at least 100 people in the next 4 months (end of January). We also have set goals for everyone becoming a better coach and have set parameters on how we will know this (as individuals and as a team).

BIG goals!

See, one of the reasons people fail to push through their New Year’s resolutions is because they take their foot off the pedal at the end of the year and have no momentum going into the New Year. How you finish 2013 will be a big predictor of how 2014 will look for you.

What are you going to accomplish by the end of this year?

Don’t think it in your head, write it down. Keep it in front of you. Commit to yourself and to your team (or people that you care about and who depend on you!)

If you feel that you are lacking direction and purpose in your training or your business, then check out Martin Rooney’s TFW Online Course as it has been designed to help you understand  WHY you do what it is you do and HOW you can make the biggest impact. If you cannot answer those two questions, how can you know in which direction to head?

Our whole team did the TFW Level 1 course in May and I can honestly say it has been time spent that has created the most impact, inspired us, and led us to make changes which have directly changed our business. This is real talk and you can shoot me an e-mail if you have any questions about specifics.

So if you choose to, enter 2014 fired up and motivated to hit every target that you set your sights on. The TFW Online Certification Course  will light a fire underneath you and point you in the right direction of your true north.

Don’t discount how important the rest of this year is. It’s the most important 91 days this year!

Make them count.

Registration for TFW course closes today, October 2nd.  If you have decided this is exactly what you need to FINISH STRONG, you don’t have much time left to take action.  Don’t miss this opportunity to find your purpose, boost your skills as a coach, and take yourself and your business to another level.

Check out the course details and outline here.

Memento Mori,

P.S. Send me an e-mail with what you are committing to achieve by the end of the year. I’ll check them all out and save them to check in on you at the end of the 91 days!

Monday Motivation: We Struggle Too!

Hey guys, it’s Krebsi here. Happy Monday!

Have your ever woken up on Monday Morning immediately stressed or anxious? Worried about what may or may not be happening in your business or personal life?

Well, that was my personal M.O. for years. I used to suffer from some pretty gnarly anxiety issues that would make me feel like I wanted to climb up the damn wall. If you have never had anxiety, it can make you actually feel scared. To be honest, it’s absolutely exhausting and for a long time it held me back from my true potential.

I have achieved great success despite this obstacle, but still struggle with it at times. The point I’m trying to make is that even successful people have issues and problems. We still have daily struggles that we must overcome just like anyone else. Nothing worth having comes easy, and there really is no such thing as an overnight success. Hard Work always wins out, and that is the only ingredient that you truly need to achieve your dreams.

Your perspective in life is what dictates your path. For the longest time, money was all that mattered to me. I was dirt poor for a long time; I actually had to scrape change together to pay bills and at one point I was 30k in credit card debt.

My status in life was directly related to my self worth, my perspective, and the people I was surrounding myself with.

How did it all change?

Step 1- Rid my life of negativity
Step 2- Hired my first mentor
Step 3- Got pissed off for excellence
Step 4- Worked my ass off (This continues to this day)
Step 5- Surrounded myself with people who were better than me
Step 6- Set HUGE Goals/Desired Outcomes
Step 7- Developed Consistency in everything I do

I hope my stories help you realize that you can accomplish whatever you want. But it all starts and ends with you. You are responsible for your destiny. There are no handouts, and the closer you get to success the more resistance you will receive from the world in one way or another.

Life is a beautiful struggle. We all have our own demons. It’s how you fight those demons that defines your life.

Memento Mori,

Get Uncomfortable NOW!

I’m sitting here in the Syracuse Airport waiting for my journey to begin…again. I was here yesterday as well, but my flight got cancelled and my whole trip was thrown off. I’m heading to Slovenia to meet Luka to do a kick off seminar at the grand opening of the new Vigor Ground Facility.

This is actually my first time to Europe and I’m not gonna lie I’m a little nervous. I’m a little uncomfortable.

It makes me think of business. Anytime that I have been comfortable in my business it goes stagnant. Comfort = taking your foot off the gas pedal = no growth.

It’s time to get very uncomfortable.

Are you pushing your business like a runaway locomotive?

Are you setting HUGE goals?

“I would rather reach the moon shooting for the stars, then shoot for the gutter and reach it.”

Take whatever your goals are for next month and DOUBLE THEM. Makes you uncomfortable huh?


But the great thing that happens in your discomfort is RESULTS. The same goes for your clients, right? Starting something new is scary, so is setting HUGE unimaginable goals for your business. But don’t you owe it to the number of people that you could help by pushing it?

Email us back your goals, and I only want to see HUGE GOALS!

Luka and I love helping people get uncomfortable. If you are ready to step up and join the ranks of the Pack Family who are hitting multiple six figures in their businesses then head over and  schedule your free strategy session to see if you are the right fit for this group of straight up assassins!

Now go get uncomfortable.

Pack Life,

Monday Motivation: Do You Want to Be Successful?

Hope you’re doing great.

I’m just getting back from my mastermind meeting in Hawaii and I have to say it was both relaxing as well as uncomfortable.

Let me explain…

Relaxing because the internet wasn’t great so I could read and relax a lot (and my team has things on lock). I also swam with dolphins, hiked volcanoes, enjoyed the multiple beautiful beaches, paddle boarded, had great food and a cocktail or two. I also had amazing company.

You might see some pictures of Steve Krebs, Travis Jones, and me singing our hearts out in karaoke, to a point that we got shut down by the guy that ran it. He shut down our mics and shortened songs…that’s a story for another day though…

The uncomfortable part came when mastermind pushed us to double the goals we set for ourselves (which were already big in our minds). It gave me an uneasy feeling in my stomach at first but then I reminded myself that if you’re not at least a little afraid of your goals then you’re not pushing yourself hard enough.

We committed to those numbers and now we have to own them.

We ended up breaking down what we needed to do to achieve those goals and it started becoming more real.

We had to answer, “If you don’t make it happen, what will be the reason?”

And really, there was no other answer US. If it doesn’t happen then we didn’t make it happen. We have the resources we need and the knowledge to get it done. For the things that we don’t, we know who to reach out to, hire them, and have them help us.

There is no doubt that it will take a LOT of hustle but we WILL do it.

See, the first question you need to answer for yourself is: “Are you sure you want to be successful?”


Do you?

Ok, cool, now we can move on to the next step.

What is broken? What needs to be fixed for that to happen?

Maybe the question is, what needs to be improved and scaled to be taken to the next level?

I talk to people that need help with their business on the daily. They end up telling me the things that are good in their business.

That’s not facing problems head on. You don’t go to the doctor and show them that your toe is fine when you have a broken finger and it hurts.

You have a broken finger and that is what needs to be fixed, so get help and get it fixed.

If you’re not happy with where you are then something needs to be done to move you from where you are to where you want to go.

This goes for anything in life, but right now we’re talking about your business.

Have you got goals for the month and the rest of the year?

How many people do you need to sign up to reach these goals?

How many leads do you need to achieve that?

How are you going to bring those leads in?

What needs to improve, be eliminated or added?

There are many questions that can be asked here but I hope you get my point.

You can break things down and have a blueprint to get you to where you want to go. When you have it in front of you then it’s easier to see what you need to do and how much of it.

Might not be easy but you can SEE it and then you have to go and DO what you laid out.

So if there is something broken and you need help with it then reach out and find someone you know can help you.

If you don’t, just know that you are choosing to stay where you are!

If you choose to play small then that is fine. Just know what you are choosing. I’m not going to play small and I’m not going to bet against myself, which is why I’m taking on the goals we set out for ourselves.

Play small or play big. Your choice.


If one of the things you need to do is take your training programs and coaching to the next level then I highly recommend you check out Martin Rooney’s Training for Warriors certification. My whole team has been through it and I can say it was the most inspiring thing we have done along with something we could instantly implement within our gym (we changed warm ups the next day and added a TFW program within a week!).

Differentiate yourself from the gyms around you:

Memento Mori,

P.S. It’s hard to read the passion through an e-mail but when I was writing this I wanted to really get across that you CAN make anything happen. If you sat down across from me this is what I would ask you and I’d encourage you to take the emergency brake off. I look at the people I surrounded myself with and how they push me past my comfort zone and help me see and believe things that used to “not be possible.”

We are looking for gangsters and gangsterettes that want to bet big on themselves because they are committed to changing their business and their life.

If that is you and you need help with something that is broken, and you need to be inspired to the next level then grab one of the 6 spaces we have for strategy calls this week:

We’re flying to Slovenia for the grand opening of our new Vigor Ground gym so we only have limited time this week. If you’re “not sure” you want to be successful then you can wait but if you know you want to be successful then don’t hesitate:

Monday Motivation: Deadlines and maps…what’s that all about?

Hope you’re doing great.

I’ll be real honest with you. I’m at the airport and about to fly out to Hawaii for our mastermind with “The Family” and I’m finishing up writing emails and sending out tasks for some projects in the works.

Usually this would be done, but I had Dax Moy out at Vigor Ground doing the MindMap certification over the weekend and my whole team and I were completely engaged with the knowledge being dropped.

This is probably THE most valuable seminar I’ve attended when it comes to changing the clients we work with from the inside out. It’s a different approach to helping the client release the breaks (in all areas of life) with questioning and guiding them to letting you know what to do with them.

TELLING people what to do doesn’t work that well (neither short term and especially not long term) and there is a much much better, more effective non-intrusive way to do it where the client chooses their path.

I know, very different but backed by science and results.

For real, if you want to know more check it out as it will be a game changer for Vigor Ground and another thing that will separate us from the surrounding gyms.

I’ll share a little snippet of great info from the seminar….

These are the “Super 7” Client Readiness Questions and they will help not only sell you as a coach but have the clients let you know exactly what they want from you so you can deliver it. How many times do you know exactly what they want and how they will rate you on whether you are doing your job?

#1. What do you think are the 5 most important ways I can help you as a coach?

#2. How will you actually measure that I’m helping you with these things?

#3. What do you think would be the most powerful, most impactful thing I could do for you during our coaching?

#4. What do you think will happen if we DON’T coach together?

#5. What do you think would constitute poor coaching on my part?

#6. What do you think I should do if you fall behind in the pursuit of your goals or break our agreements?

#7. How will you know if the financial investment for coaching has been a good value?

Use them the next time you have a strategy session and see what happens.

Don’t be scurred!

Do it!

Then report back…

Ok, so back to my story of being at the airport.

I had 25 minutes before boarding and very low battery but I needed to get a LOT done. The deadlines kept me focused and on point and I honestly achieved more in a half hour than I usually do in 3-4 hours!

Reminds me to set more deadlines that keep me laser focused. I don’t know why I got away from it but I’m getting back to doing my egg timer for 45 minutes of work at a time followed by a 5-10 minute break. I’m also using the freedom app so it shuts down social media while I’m doing content.

Do more work, do better work, in less time.

It can be done…just stop stepping on your own toes get FOCUSED.

Set some deadlines for the week and crush them. It feels good to get stuff done in time.

Before I leave let me give you a list of books I ordered this weekend that have to do with the brain and/or change psychology (some hard cover and some e-books that I’ll read on the plane):

  • Brain Rules – John Medina
  • The Brain – Norman Doidge
  • Thinking Fast, and Slow – Daniel Dahneman
  • Daring Greatly – Brene Brown
  • The Gifts of Imperfection – Brene Brown
  • The Monk Who Sold His Ferrari – Robin Sharma
  • Conversations with God – Neal Walsch

So let’s recap today’s e-mail and give you some action tasks for the week:

  1. Check out Dax Moy’s MindMap seminar
  2. Set deadlines for projects and get them done (what will you do and when will you finish it?)
  3. Get some great books that will help you with understanding the brain and help you be a better coach…and implement them.

Memento Mori,

P.S. I have a couple of big seminars coming up at Vigor Ground; one is the Engineering The Alpha Seminar with John Romaniello and Adam Bornstein on October 12th (9am – 4pm), which will cover the content in the book and much more outside the scope of it along with a detailed Q & A. If you’re interested in this then reply to this email.

On October 26th Eric Cressey will be doing a one day seminar on shoulders at Vigor Ground. Check out the outline below. If you’re serious about this seminar then register ASAP as we’ve already sold close to 50 of the 80 spots in less than a week and the early bird special will end soon. This seminar is also approved for NSCA CEU’s…

The event will be geared toward personal trainers, rehabilitation specialists, and fitness enthusiasts alike.

The seminar will be from 9am – 5pm

9:00AM-9:30AM – Inefficiency vs. Pathology (Lecture)
9:30AM-10:15AM – Understanding Common Shoulder Injuries and Conditions (Lecture)
10:15AM-10:30AM – Break
10:30AM-12:30PM – Upper Extremity Assessment (Lab)
12:30PM-1:30PM – Lunch
1:30PM-3:30PM – Upper Extremity Mobility/Activation Drills (Lab)
3:30PM-3:45PM – Break
3:45PM-4:45PM – Upper Extremity Strength and Conditioning Programming: What Really Is Appropriate? (Lecture)
4:45PM-5:00PM – Q&A to Wrap Up

Is your business stressing you out? Instant Relief Inside!

You ever have those days where your business makes you want to climb up a damn wall?

You don’t have enough leads, your trainers aren’t doing what they are supposed to do, clients are falling off and your own workouts have suffered…

Unfortunately, I have too.

We have all been through this. Every business owner is in the same boat. So find some relief in the fact that you are not alone. But now we need to fix it!

Warning: If you get your feelings easily hurt, blame everyone else for your problems, don’t take responsibility for your life, the next things I write WILL offend you. I’m not here to sugar coat anything, I’m here to wake you up to the possibility of what your life COULD and SHOULD be.

If you are experiencing problems in your business, it’s your fault. There is no one else to blame. The millisecond you take full responsibility for every aspect of your life is the moment you will start truly living.

So step #1 is Take FULL responsibility for your business, your actions, and your life. No more finger pointing, NO more blaming the economy.

Step #2 Know your #’s. Do you know your break even #? Do you know what your Profit & Loss Statements look like? Are you tracking EFT in, EFT Lost, # of Prospects?

If the answer was no to any of those then start TODAY. So many trainers completely avoid the business side of being a fit pro because it is uncomfortable for them. They just want to help people, not worry about the money.

If you are stressed, burned out, and ready to give in…DON’T!!! NEVER GIVE UP. If this is your passion then you need to dig in, and make it happen. If you are struggling, then you need help now more than ever.

It’s time to surround yourself with like minded fit pros who hustle their asses off. It’s time to make BANK, bros and broettes (in my best Jersey Shore voice…).

If you are sick of feeling stressed, stuck, stagnant, and are on the brink of giving up…stop what you are doing and sign up for a free strategy session with me. We can map out how you can be a part of the Pack Family and start achieving the life that you want IMMEDIATELY.

Register here.

We guarantee results, but you have to be willing to put in the work. We have helped our pack family members add 10k/month to their businesses in less than a year. It’s your turn now. 

Pack Life,

P.S. Your clients and prospects need your help. Don’t ever give up!

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